Two Goats were commissioned by New Balance to help unveil its new 009 silhouette sneaker — a shoe with a technical sole and a lifestyle upper.
Targeting subcultural audiences, Two Goats produced a series of 360 and 2d videos following local New York influencers; Susy Oludele (hairstylist), Bengfang (Musician), Ev Bravado and Vell Beck (Fashion Design) — engaging in their various art practices throughout the day.
The Virtual Reality & Augmented Reality Experiences were premiered at the exclusive, Soho House NY to a sort after, press, fashion and buyer audience and was followed by an exclusive Launch Party in New York City area.
The brand then took its latest sneaker on a worldwide tour. The tour was in conjunction with art collective Neighborhood Watch, and was created to not only show off the shoe but also highlight street and music culture in each region.