Chubb – The Smart Home Experience

Our designers are digital storytellers who deliver success through user interfaces, design language systems, and interactive installations. So when RichXperiences & Chubb Insurance asked us to develop an immersive showcase anchored in the world of smart home technology, we positively glowed with excitement!

Our design thinking workshops produced a business case that defined how an Interconnected Home Experience could bring the following value to Chubb:

– Elevate unparalleled leadership
– Transcend the category
– Reinforce value proposition with world-class brand partners
– Deliver prospect data
– Provide national/local PR
– Produce original/ownable content.

Much like the interconnected home ideology, we create engaging digital experiences that are capable of enhancing, not competing with, human ones.

Guiding principles:
– Compelling narrative drives curiosity
– UX is paramount to engagement
– Demo how technology enhances life and creates memories
– Show that Chubb does more and cares more.

We don’t just design for concept — we‘re also doers. We have the ability to work each project through to the end.

Production objectives:
– 150-170 guests per night
– Movable stage – must travel
– Interactive & social experience
– Data capture opportunities
– A slate of topical local events.

Learn more about this project and many more, contact +9173023625 or email

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