BADGE BUDDIES Customizable AR Assistant

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  • July 2, 2019

Thousands of people attended AlienCon in Los Angeles last week and Two Goats was there to showcase BADGE BUDDIES, a new AR experience that unlocks a whole new layer of interactivity for convention fans. 

AlienCon brings the stars and fans of History’s Ancient Aliens together for an out of this world convention like no other.

For three days fans were able to attend talks, workshops, and get photos and autographs from their favorite celebrities.

The world of themed conventions is evolving at a rapid pace, and each one is becoming more elaborate than the next. 

A+E Networks asked Two Goats to help them think about new ways to engage with fans at the convention and beyond. We looked toward augmented reality to create something that was fun and playful, but also useful.

BADGE BUDDIES uses something every attendee has — their badge — to unlock a highly engaging 3D character that helps them explore the convention in an entirely new way and make sure they don’t miss a thing.

Our little green martian helps attendees stay up-to-date with notification and reminders, helps them find their way to a panel or their favorite vendor, provides personalized recommendations so they can experience the things that matter most, and let’s them unlock games and other exclusive content.

We showed attendees, exhibitors, and vendors an early preview of the product and the reactions were overwhelmingly positive. By testing our product with users at the convention, we were able to gather invaluable insight and data that will allow us to continue shaping BADGE BUDDIES into a premium digital experience.

For more information about BADGE BUDDIES or to learn how you too can have your own, drop us an email: info@twogoats.us or text +1 917 302 3625

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