BADGE BUDDIES Customizable AR Assistant
Thousands of people attended AlienCon in Los Angeles last week and Two Goats was there to showcase BADGE BUDDIES, a new AR experience that unlocks a whole new layer of interactivity for convention fans.
For three days fans were able to attend talks, workshops, and get photos and autographs from their favorite celebrities.
A+E Networks asked Two Goats to help them think about new ways to engage with fans at the convention and beyond. We looked toward augmented reality to create something that was fun and playful, but also useful.
BADGE BUDDIES uses something every attendee has — their badge — to unlock a highly engaging 3D character that helps them explore the convention in an entirely new way and make sure they don’t miss a thing.
Our little green martian helps attendees stay up-to-date with notification and reminders, helps them find their way to a panel or their favorite vendor, provides personalized recommendations so they can experience the things that matter most, and let’s them unlock games and other exclusive content.