Toyota VR Experience

Telemundo commissioned Two Goats to create a three-part 360° virtual reality, branded content series for Toyota at the Latin American Music Awards in Hollywood, CA.

The campaign kicks off with a 360° virtual reality experience in which Telemundo’s Christian Acosta picks up Wisin in the all-new 2018 Toyota Camry to head to the show.

As they drive to the Dolby Theatre, they’ll chat about Wisin’s upcoming performance, giving the fans an up-close experience with the Latin music star. On their way, they’ll pick up a fan to provide an exclusive view of the star most fans never get to see.

The Campaign aimed to thrill fans by evoking the sensation of driving the all-new 2018 Toyota Camry and being up-close and personal with Latin urban music icon Wisin. Viewers were able to watch by following @ToyotaLatino on Instagram, Facebook and Twitter.


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