BP – Location-based AR for Retail
Two Goats team up with EY to determine if AR can deliver an experience that creates brighter moments, opportunities for social sharing, repeat returns to BP-stores and better brand perception.
We gamified the experience by creating an animated 3D AR version of BP’s playful icon, Orby!
The Results: Two Goats created an AR experience that was quickly downloaded and used. We were able to validate how AR can be deployed and used successfully in a retail space.
Using IPS, we were able to trigger specific AR content based on the user’s exact location within the store. A perfect mechanic for virtual way-finding, personal shopping and scavenger hunts.
- Up 61%Repeat Return to Store
- 58%Excellent Experience
- Up 58%Positive Brand Perception
- 1stFor Petroleum Sector