Art of Mastery with Nigel Sylvester
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Nigel Sylvester is an American professional BMX athlete. He is best known for his digital and social content featuring his advanced riding skills throughout major global city streets.
![](https://www.twogoats.us/wp-content/uploads/2018/07/nigel-sylvester-bmx-bike-coffee-clothes.gif)
Through impactful and powerful short-form stories, video series and podcasts, its possible to give fans greater insight into the athletes and idols they love most. The Players’ Tribune provides athletes with a platform to connect directly with their fans, in their own words.
Two Goats were invited by the The Players’ Tribune to create a 360 teaser that would complement a 2D branded social series, for Hennessy & Facebook, featuring stylish, American and iconic BMX athlete, Nigel Sylvester
Our idea focused on one of Sylvester’s most infamous stunts, the ‘barspin’.
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682k Facebook Impressions!
On a very hot summers day in Brooklyn, we rigged DJI Matrice Pro and 360 camera to capture dope BMX Athlete, Nigel Sylvester perform his signature stunt, The barspin!
![](https://www.twogoats.us/wp-content/uploads/2017/07/IMG_5051.jpg)
To help determine a suitable creative style, we had to consider the following:
- Social content – Facebook
- Brand integration – Hennessy
- Appropriate 360 camera tech – Drone
- fast moving subjects
- zero zoom
- Continuous cut – no edits or transitions
- Sound
- Outdoor location – Brooklyn
- Budget – Social Media!
The 360 video lives on facebook and achieved over 682k impressions – one of the highest ratings received on the Players page. The content sits alongside a series of intimate interviews – where Nigel tells fans his incredible story.
![](https://www.twogoats.us/wp-content/uploads/2017/07/IMG_5055.jpg)