Art of Mastery with Nigel Sylvester
Nigel Sylvester is an American professional BMX athlete. He is best known for his digital and social content featuring his advanced riding skills throughout major global city streets.
Through impactful and powerful short-form stories, video series and podcasts, its possible to give fans greater insight into the athletes and idols they love most. The Players’ Tribune provides athletes with a platform to connect directly with their fans, in their own words.
Two Goats were invited by the The Players’ Tribune to create a 360 teaser that would complement a 2D branded social series, for Hennessy & Facebook, featuring stylish, American and iconic BMX athlete, Nigel Sylvester
Our idea focused on one of Sylvester’s most infamous stunts, the ‘barspin’.
682k Facebook Impressions!
On a very hot summers day in Brooklyn, we rigged DJI Matrice Pro and 360 camera to capture dope BMX Athlete, Nigel Sylvester perform his signature stunt, The barspin!
To help determine a suitable creative style, we had to consider the following:
- Social content – Facebook
- Brand integration – Hennessy
- Appropriate 360 camera tech – Drone
- fast moving subjects
- zero zoom
- Continuous cut – no edits or transitions
- Outdoor location – Brooklyn
- Budget – Social Media!
The 360 video lives on facebook and achieved over 682k impressions – one of the highest ratings received on the Players page. The content sits alongside a series of intimate interviews – where Nigel tells fans his incredible story.