Latin Music Awards – VR Red Carpet Experience
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The idea, was to follow Reggaeton Super Star, Wisin, on his journey to the “Latin American Music Awards” LIVE from the Dolby Theatre in Hollywood, CA.
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At the venue, influencer, Christian Acosta took fans on an exclusive 360° virtual tour of the purple carpet. As they walked the carpet, fans got a first-hand look of what it’s like to walk the purple carpet like a star!
In an interview on the purple carpet, Wisin discusses his experience creating the 360° VR videos and encouraged fans to catch his 360° VR livestream of his performance which closed the Awards Show.
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In addition, for the first time, an actual Toyota Camry made an appearance on the carpet and took part in the 360° video.
We used the GoPro Fusion to capture and post360° content in realtime during the live broadcast of the show. The camera was integrated into the dress design of a real life “360 Girl”.
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