Latin Billboard Music Awards AR VIP Experience

At Two Goats we use creative technology and the power of immersive media to bring unbeatable value to our clients.

The most recent challenge from Telemundo… How do you attract and engage younger audiences to the most prestigious live broadcast awards show in the Latin music world?

Build an AR EXPERIENCE.

Two Goats designed, developed and integrated “Experiencia AR VIP,” an Augmented Reality (AR) experience that celebrated the 20th Anniversary of the Premios Billboard Music Awards.

The idea: viewers with the new Telemundo Mas app, could enjoy an exclusive VIP experience as they watch the coveted Vegas awards show. Simply by pointing their phone at the TV screen, they were able to unlock and collect special celebrity items, and get rewarded at the end of the live broadcast show with exclusive behind the scenes video content.

  • 6.5KUnique Downloads
  • 17%Uplift in App Engagement

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