NBCU Billboards – Live Broadcast AR Experience
We’re completely devoted to shaping what comes next and constantly learning about and experimenting with new and emerging technologies in order to find creative and useful methods of incorporating them into our clients’ work in meaningful ways.
The most recent challenge from Telemundo… How do you attract and engage younger audiences to the most prestigious live broadcast awards show in the Latin music world?
WE GAMIFIED IT!
Two Goats designed, developed and integrated “Experiencia AR VIP,” an Augmented Reality (AR) experience that celebrated the 20th Anniversary of the Premios Billboard Music Awards.
The idea: viewers with the new Telemundo Mas app, could enjoy an exclusive VIP experience as they watch the coveted Vegas awards show. Simply by pointing their phone at the TV screen, they were able to unlock and collect special celebrity items, and get rewarded at the end of the live broadcast show with exclusive behind the scenes video content.
- 65KUnique Downloads
- 227%Uplift in App Engagement