Sony Music Location AR
Over one day and six locations, supported Sony Music’s 10 week, trans-media, campaign, Ghost Trail, organized for the launch of Henderson’s first single.
Ghost trail is a campaign of ‘’moments’, which appear and then disappear. The transitory nature of the campaign was imperative, but also to introduce it with impact and create social buzz.
The results were immediate. Her Instagram was flooded with images from all the sites and the campaign received press from Wonderland, MTV, 4music, Popjustice etc.
- 650%Increased Twitter Mentions