Sprint World Cup – Branded Digital Series
Sprint, Telemundo Deportes and Two Goats team up to rally record breaking audiences into ‘football mode’ and enjoy leading Spanish language network, Telemundo’s first ever, coverage of 2018 FIFA World Cup Russia™
After casting for America’s #1 Soccer fan, we sent five of our top multilingual Goats plus #1 fan and roving correspondent, Mariela Irala, to travel throughout Russia for 45 days, and capture the magic and passion only anticipated from the largest sporting event on the planet.
The 60+ episodic series follows Mariela, as she lives the ultimate fan experience. Watch her journey unfold #FutbolMode
It was a fun adventure, with the help of Telemundo Deportes, Sprint and fans in #FutbolMode, Mariela and the Goats created over 60 pieces of video content that lived successfully on Facebook and YouTube.
- 152kIG views
- 665kFB video views
- 446kDeportes.com views
- Top 3Broadcast Channel