A first for Spanish-language television. Telemundo and Toyota commissioned Two Goats to create a three-part 360° virtual reality, immersive branded content series that follows Wisin on his journey to the “Latin American Music Awards” from the Dolby Theatre in Hollywood, California.

We used 2x Z-cam S1Pro and Voysys software to deliver the third and final part of a three-part series of immersive custom branded videos. Wisin took the stage at the “Latin American Music Awards” and in a first-ever in Spanish-language television, the performance aired in a 360° livestream for Facebook Live, YouTube and on LittlStar, a VR and 360 app. The interactive experience provided fans a personal tune-in to the highly-anticipated performance from the stage with VIP access to Wisin.

Post activation data revealed that the 360 content delivered received consumer reactions, in the top 1-2% of all time.

360° LiveStream Telemundo LAMAs Performance
360° LiveStream Telemundo LAMAs Performance