NB009 – Immersive Sneaker Launch
Two Goats were commissioned by New Balance to help unveil its new 009 silhouette sneaker – a shoe with a technical sole and a lifestyle upper.
The Virtual and Augmented Reality Experiences were premiered at the exclusive, Soho House NY to a sort after, press, fashion and buyer audience and was followed by an exclusive Launch Party in New York City area.
- 120KSamples Distributed
- 300K+Social Media Impressions
- 200K+Walk-By Impressions
- 900+Unique Video Captures