A first for Spanish-language television. Telemundo and Toyota commissioned Two Goats to create a three-part 360° virtual reality, immersive branded content series that follows Wisin on his journey to the “Latin American Music Awards.”

The campaign kicks off with a 360° virtual reality experience in which Telemundo’s Christian Acosta picks up Wisin in the all-new 2018 Toyota Camry to head to the show. As they drive to the Dolby Theatre, they’ll chat about Wisin’s upcoming performance, giving the fans an up-close experience with the Latin music star. On their way, they’ll pick up a fan to provide an exclusive view of the star most fans never get to see.

The Campaign aimed to thrill fans by evoking the sensation of driving the all-new 2018 Toyota Camry and being up-close and personal with Latin urban music icon Wisin.

Viewers were able to watch by following @ToyotaLatino on Instagram, Facebook and Twitter.

Post activation analyses revealed that the 360 content registered  consumer reactions across all platforms, in the top 1-2% of all time.

Telemundo and Toyota Virtual Reality In-Car Experience
Telemundo and Toyota Virtual Reality In-Car Experience