Westfield owns and develops superior retail destinations in the world’s most iconic cities. London, Milan, Sydney, LA, San Francisco…And now, New York. It’s the best of fashion, dining, technology and entertainment all in one place. Designed by Santiago Calatrava, The Oculus is inspired by the sweeping motion of a dove in flight. It is Westfield’s New New York home.
Working alongside Westfield’s Brand Ventures team and with a focus on strategic consultancy in entertainment and branded activations Two Goats conducted client workshops and created a number of strategies enabling the migration of some of Westfield’s most successful tent pole events in the UK to Westfield World Trade Centre, USA. Included was an annual music & entertainment program meant for roll-out across all flagship, Westfield shopping malls in the US. In particular, The Music Cube, a take on silent disco – is a sound proof, clear sided, cube where music artists perform, projecting their sound directly into branded headphones worn by sounding fans of the band.
As well as event programming strategy and support, Two Goats is Westfield’s preferred VR partner and often the go-to for creative ideation, positioning design and development of customized sales collateral, including presentations and videos.