At Two Goats we use our knowledge of creative technology and the power of immersive content media to bring unbeatable value to our clients. The most recent challenge from Telemundo, how do you attract and engage younger audiences to the most prestigious live broadcast awards show in the Latin music world.
Two Goats designed, developed and integrated “Experiencia AR VIP,” an Augmented Reality (AR) experience that celebrated 20 years of uninterrupted live broadcast, on Telemundo, 2018 Latin Billboard Music Awards.
The idea, viewers with the new Telemundo Mas app, could enjoy an exclusive VIP experience as they watch the coveted Vegas awards show. Simply by pointing their phone at the TV screen, they were able to unlock and collect special celebrity items, and get rewarded at the end of the live broadcast show with exclusive behind the scenes video content.
The result, 6,500 downloads and 17% increase in app activity.