The Rugby Football League (RFL) is the governing body for professional Rugby League in England. Our task, to review the RFL’s brand positioning and communication strategy for each of their ten tentpole events including, Magic Weekend and the Rugby League final.
Still in progress, we specifically focus on a 360 VR first campaign for the brand and to support some of the RFLs major events in the UK. The idea hinges on using 360 video and OOH Virtual Reality Experiences enabling fans closer access to their favorite team players. Whilst spending time getting to know our Clients we shot a short 360 video as a proof of concept to promote RFL’s Magic Weekend event in Newcastle, this March.