Thomas Cook, a pioneer in the travel and tourism industry for more than 170 years, produce a range of immersive 360 VR films.
Potential holiday-makers visiting flagship stores are invited to experience a series of virtual reality holidays on the Samsung Gear VR, a partner on this campaign.
The bespoke content features a variety of destinations offered by Thomas Cook, allowing customers to enjoy a range of ‘taster’ virtual reality experiences, such as a helicopter tour of Manhattan, a trip to the pool at a Sentido resort in Rhodes, visiting the Egyptian pyramids, without leaving the store.
In the first 3 months the in-store virtual reality experience generated 12,000 flights and hotel bookings and has seen a 40% return on investment. There was also an 190% uplift in New York excursions revenue.