The Challenge

Thomas Cook, a pioneer in the travel and tourism industry for more than 170 years, produce a range of immersive 360 VR films.

Potential holiday-makers visiting flagship stores are invited to experience a series of virtual reality holidays on the Samsung Gear VR, a partner on this campaign.

The bespoke content features a variety of destinations offered by Thomas Cook, allowing customers to enjoy a range of ‘taster’ virtual reality experiences, such as a helicopter tour of Manhattan, a trip to the pool at a Sentido resort in Rhodes, visiting the Egyptian pyramids, without leaving the store.

In the first 3 months the in-store virtual reality experience generated 12,000 flights and hotel bookings and has seen a 40% return on investment. There was also an 190% uplift in New York excursions revenue.

Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality
Thomas Cook Virtual Reality