An innovative concept to promote Sony PlayStation’s ‘Movies on Demand’ service to gain credibility for the service and to highlight the superior experience.
Taking movies as their starting point and pushing the brand outside of traditional channels. What would the ultimate movie experience be like? Creating three high-impact promos using ‘immersive imaging’ which were inspired by well-known movies.
This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life.
Each film was carefully choreographed and timed to the animation sequence so that they could capture everything in one take with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so they were able to blur the boundaries between the virtual and real. The three viral campaigns were uploaded to YouTube and have gained over 4.5 million views.