AEG Live, Goldenvoice (Coachella), the worlds premier music and entertainment company, commissioned Two Goats to conceive and deliver integrated digital/pop-up/social campaigns and three tent pole events during the promotional window leading up to New York’s latests Summer Festival, Panorama NYC.

Taking over Goldenvoice’s social channels and specifically targeting young audiences, connected to music, fashion and technology, Two Goats used upcoming musicians, fashion influencers and exclusive city venues to create the most talked about Flash Mobs, Art Pop-ups and Influencer parties in the City.

As well as build excitement before the main event and over the hottest weekend of the Summer, Two Goats were able to capture and document the 3-day festival in 360 video for post promotion and social media.

Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC
Goldenvoice Panorama NYC