Two Goats was commissioned  by Forever Beta to produce a unique 360° VR live stream and on-demand highlights of a roof top set by breakthrough electronica duo Bob Moses and Absolut Vodka that took place on July 31st 2015

From 360 filming. 360 live stream & on-demand and app development, Two Goats provide an end to end solution for this unique LIVE VR experience.

The goal of this campaign was to transform an exclusive, sold-out intimate show in Brooklyn into an inclusive virtual experience available to anyone in the world through 360° virtual reality. The Bob Moses 360 live stream event was the first of its kind.

To be part of this immersive 360 VR experience, fans viewed the live session by downloading the customized Absolut Reality app (downloadable from the App Store or Google play) in conjunction with a limited edition Bob Moses designed cardboard headset and a smart device.  All 5,000 of the free headsets sold out within 2 hours. Those not lucky enough to have the headset used the Absolut Reality app and moved their device around to view the session in 360.

The results

  • 15,000 people registered to receive headsets within the first two hours of launch
  • The average view time was 17 minutes
  • 600 fans of Bob Moses hosted live stream parties across the US
  • The content from these parties resulted in 63,000 engagements and over 1.5 million impressions across social media
  • A breakthrough tech experience. Absolut Reality was picked up by numerous trade outlets. Generating over 5 million impressions
  • A successful beta-test, Absolut are now bringing future Absolut events to more fans across the globe

Absolut Reality is a global digital platform where artists can collaborate with the Absolut brand and create work that brings music, art & technology together in new and exciting ways through 360° virtual reality.  This new global platform gives people around the world access to exclusive Absolut experiences, from anywhere. Anyone can request a limited edition Absolut Reality headset and easily turn their smartphone into a virtual reality device.

If you missed the live set, below is a  recap video and is also available at AbsolutReality.com, and in the Absolut Reality app.

Absolut VR Livestream
Absolut VR Livestream
Absolut VR Livestream
Absolut VR Livestream