Two Goats were commissioned  by Forever Beta to produce a unique 360° VR live stream and on-demand highlights of a roof top set by breakthrough electronica duo Bob Moses.

From 360 filming. 360 live stream & on-demand content and app development, Two Goats provide an end to end solution for this unique LIVE VR experience for Absolut.

The goal of this campaign was to transform an exclusive, sold-out intimate show in Brooklyn into an inclusive virtual experience available to anyone in the world through 360° virtual reality. The Bob Moses 360 live stream event was the first of its kind.

To be part of this immersive 360 VR experience, fans viewed the live session by downloading the customized Absolut Reality app (downloadable from the App Store or Google play) in conjunction with a limited edition Bob Moses designed cardboard headset and a smart device.  

The results

  • 15,000 people registered to receive headsets within the first two hours of launch
  • The average view time was 17 minutes
  • 600 fans of Bob Moses hosted live stream parties across the US
  • The content from these parties resulted in 63,000 engagements and over 1.5 million impressions across social media
  • A breakthrough tech experience. Absolut Reality was picked up by numerous trade outlets. Generating over 5 million impressions
  • A successful beta-test, Absolut are now bringing future Absolut events to more fans across the globe
Absolut Virtual Reality Live Stream
Absolut Virtual Reality Live Stream
Absolut Virtual Reality Live Stream